Jun 16, 2022
In General Discussions
Of course, in addition to experience, another necessary condition is money. Different from other fast-moving consumer goods, the beverage industry has a very executive list high market concentration, and major giants have dominated the mountain. Therefore, to create a well-known brand requires a lot of marketing investment, such executive list as: Carbonated drinks are dominated by two international brands, Coke and Pepsi, accounting for 59.5% and 32.7% respectively; Among the tea beverages, Master Kong and Uni-President accounted for 60%. In addition, the beverage industry is essentially a ToB business and relies heavily on the distributor system. This kind of instant consumption and impulse consumption products are mainly purchased offline, and the online proportion generally executive list accounts for 4% of the market. Therefore, it is necessary to pay a large channel fee to put it on the shelves in various retail terminals. In a convenience store like FamilyMart, the cost of listing is ridiculously high. And recruiting talents, building channels executive list and sales systems from scratch, can not save money: In the early days, Yuanqi Forest poached many top experts from giants. Tang Binsen has long made brilliant achievements and has never been short of money. Thirteen years ago, he established Zhixingtong after graduating from Beihang University, focusing on the game field, and with the executive list support of the school network, he created the popular "Happy Farm" that year. Afterwards, he quickly took the game to facebook, which swept the world for a while. Keeping up with executive list the rhythm of the first pot of gold, Zhixingtong has successively developed navigation websites, antivirus software, and the mobile game "Clash of Kings", all of which have executive list become popular overseas products that year. After selling the company for 2.6 billion in 2014, he achieved financial freedom at the age of 32. Although the conditions are fully met, it is difficult to speculate as to why Boss Tang came up with the idea of making drinks.